SFA Webinar Roundup: Tackling Your E-Commerce Trifecta, PPP Forgiveness, Launching a Sustainable Food Brand, and More Topics

The Specialty Food Association is continuing both its Ask the Experts and Rise to the COVID-19 challenge webinar series as the pandemic continues to impact the specialty food industry. Webinars are held weekly with recorded versions available for download in the specialtyfood.com Learning Center. Webinars are free for SFA members and $19 for non-members.

Here are highlights from some of the latest webinars:

In Tackling Your E-Commerce Trifecta, Lou Nicolaides, president of Ludwig Marketing & Sales, shared best practices to help you launch, optimize, and grow on today’s key online e-commerce platforms: Amazon, Walmart Marketplace, and your company website.

PPP Forgiveness is not granted automatically. It is the borrower’s responsibility to submit the correct form with the accurate calculation and information with all required documentation to your PPP lenders. In PPP Forgiveness: Round Two Update, Man-Li Lin, economic development specialist, Small Business Administration, spoke about PPP Forgiveness if you have received the first PPP or will be applying for the PPP2 First Draw PPP/Second Draw loans.

Consumers have become increasingly interested in the environmental, health, and social implications of the foods they buy. In Launching a Sustainable Food Brand: Combing Business and Impact, Linda Appel Lipsius, co-founder Teatulia Organic Teas, as she explains the “why” and “why nots” behind launching a sustainable food brand.

The coronavirus has shaken up all segments of the specialty food industry – where people are eating, how they are cooking, what new ingredients they are using, and the powerful social consciousness driving brand choices. In Talking Trends in ’21, SFA Trendspotter Panel members Melanie Bartelme, global food analyst, Mintel, and Jonathan Deutsch Ph.D., CHE, CRC, professor, Drexel University and director, Drexel Food Lab, discussed the reverberations of these changes and the trends that will dominate 2021 and beyond.

Visit the Learning Center to download these and many other webinars in the series.