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  • SFA Webinar Roundup: Culture Will Carry Us Through, SBA Programs That Can Help, PPP Forgiveness, and More Topics


    Arielle Feger
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    The Specialty Food Association is continuing both its Ask the Experts and Rise to the COVID-19 challenge webinar series as the pandemic continues to impact the specialty food industry. Webinars are held weekly with recorded versions available for download in the specialtyfood.com Learning Center. Webinars are free for SFA members and $19 for non-members.

    Here are highlights from some of the latest webinars:

    Every retailer has faced challenges during the pandemic. In Culture Will Carry Us Through, Matt Caputo of Caputo’s in Salt Lake City shared how the retailer has adapted while supporting artisanal brands and preserving the elements that made it succeed in the first place—culture, crew, and community.

    The pandemic may still be here, but so is the Small Business Administration. In Relief During COVID-19: SBA Programs that Can HelpPeter Fehnel, supervisory economic development specialist & veteran business outreach officer, summarized SBA’s activity over the past nine months and provided an update on current activities including the Economic Injury Disaster Loans and the Paycheck Protection Program.

    PPP Forgiveness is not granted automatically; it is the borrower’s responsibility to submit the required paperwork to PPP lenders. In this webinar about PPP Forgiveness Application and EIDL Reconsideration Requests, Man-Li Lin, economic development specialist at SBA’s New York District Office, shared information about qualifications and instructions for PPP Forgiveness Forms, and the documents you’ll need to submit and maintain.

    With a shrinking center store, SKU rationalization, and space increasingly at a premium in perishable categories, getting item acceptance and making it to the shelf is becoming more difficult than ever before. Case Pack Optimization: A Hidden Growth Opportunity takes fresh look at the Specialty Food Association study on case pack optimization. Jim Wisner of Wisner Marketing, who authored the original study, shared new market dynamics that make this issue more important than ever before.

    Buyers want to do business with certified women- and minority-owned businesses. During this webinar, Demystifying Certification, LaKesha White, Women’s Business Enterprise National Council, and Constance Jones, National Minority Supplier Development Council, shared valuable information about their organizations, the certifications they offer, and certification criteria and process.

    Visit the Learning Center to download these and many other webinars in the series.

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