SFA’s New Infinite Aisle Marketplace Makes Selling Simple

The future of the specialty food supply chain has arrived! SFA’s new Infinite Aisle will give retailers access to more specialty food products, and provide our SFA maker members access to more sales than ever before through thousands of new retail buyers who will be coming online over the next three months. The SFA Infinite Aisle is an online platform where retailers can order products, makers receive the orders and print prepaid labels supplied to them and ship the product directly to the stores. It's all facilitated and tracked from our online e-commerce platform. This new member benefit program is FREE to SFA Maker Members whose products have undergone the SFA product qualification process.

We are onboarding our amazing SFA members and their products and are waiting until we have what feels like an “Infinite” number of products available within the Infinite Aisle for the retail buyers to search and find exactly what they are looking for within the platform. So, we like to use this analogy, we are building a large mall. We have the building done but are still filling the space with the stores and products. Once we have filled the space with enough stores and their products to make shoppers happy and want to keep coming back week after week, we will open it to shoppers (buyers). At the current onboarding rate, we will be able to start inviting the retail buyers into the Infinite Aisle within the next few months. Once we officially open Infinite Aisle we will expand makers’ distribution network and sell through some of the largest distributor networks in the U.S.! Retailers will order maker products in their distributor’s marketplace and you, the maker, will ship your products directly to stores using your SFA Infinite Aisle account.

Maker Member Benefits:

• Simplify your selling process with easy onboarding into the SFA Infinite Aisle.
• Set up only once. Make your products available to multiple distributors in your Infinite Aisle account without having to repeat setup for each one.
• SFA Product Marketplace and Specialty Food LIVE! events will now be populated with your Infinite Aisle account information and updated when you make updates.
• Upload your information. Your information is reviewed and upon approval, made available to partner distributors and their retail customers to purchase your products.
• Single point of contact. Your Infinite Aisle account keeps track of all your sales, order history, and shipping information.

The new industry standard. Top distributors and retailers will use the Infinite Aisle to purchase wholesale specialty food products.

Amplify Your Marketing and Promos

• Highlight POS. Buyers love to see any retail ready marketing materials that come with your products; show them off by uploading them into your SFA Infinite Aisle account.
• Promotions Tools. Easily offer deals and promotions in your SFA Infinite Aisle account to engage with new buyers.  
• Tell your story! Customize your SFA Infinite Aisle storefront with product highlights, background information, personal connection to what you do, and more.
• SFA sofi winner? Highlight your sofi winning products and the ability for buyers to search by sofi winners.
• Buyers will know your products have been SFA Product Qualified as Specialty Food.

Make More Sales

• No more barriers. Retailers can easily order your products without their distributor having to carry inventory.
• Supercharge your broker. Sales materials customized for distributors and retailers powered by the SFA Infinite Aisle.

You ship, we pay! We pay to ship your products directly to stores and distributors who have ordered products through the SFA Infinite Aisle.

Easily manage your orders. Everything you need from active sales, new product additions, and order history is easily managed in your Infinite Aisle dashboard.

Distributor Benefits:

A private online specialty marketplace for you and your retail customers. The Infinite Aisle lets your customers purchase from the SFA Collection of Makers - natural, organic, specialty, and award-winning sofi products never before available in a single catalog, without operational expense or shrink risk.

A private branded online marketplace for you and your retail customers.  Give your retail customers access to thousands of natural, organic, and specialty products through the SFA Infinite Aisle.

Make the sale without touching the product. Increase the number of saleable items for your retail customers [grocery, foodservice, c-store] customers without holding inventory.

• SFA products ordered by customers in your marketplace are direct shipped to their stores.
• Intuitive search for all products in the Infinite Aisle.
• Items you already carry in your warehouse are removed from the catalog.
• Customers are invoiced for purchases on their normal billing statement. Infinite Aisle handles invoicing and payment to the makers.
• Decrease shrink by not holding inventory on thousands of new products or non-movers.

Infinite Aisle makes your warehouse operations more efficient

• Your marketplace requires no EDI or integration - branded login for you and your customers.
• EDI and API Integrations are available to connect to your main system if wanted or needed.
• Supercharge your sales teams with unique specialty products your customers are asking for.
• Orders placed in your Infinite Aisle account by your sales team or retail customers are shipped directly to stores, cutting down on shrink.

Marketing support for you and your retail customers

• We create branded materials to support your sales efforts in your private marketplace.

Operational support for your private marketplace

• Branded onboarding materials to support activation of your customers.
• Store onboarding process customized for your private marketplace.
• Branded tutorials and FAQs for your customers.
• Phone, live chat, and email support for your marketplace.

All SFA Infinite Aisle products have been product qualified as specialty food by the SFA.

Easily request samples from select makers in the Infinite Aisle.

Retailer [self-distributing retailer, independent retail] Benefits:

Easily purchase from new SFA brands and products in the Infinite Aisle. Delight more shoppers and give customers another reason to visit your store. Personalize selections for your customers with access to the Infinite Aisle - natural, organic, specialty, and award-winning Sofi products, never before available in a single turn-key catalog.

Easy access for your category managers, buyers, and corporate. 

• Intuitive search for all products in the SFA Infinite Aisle.
• Items you already carry from your distributor are removed from your Infinite Aisle account so you are only seeing new products.
• Infinite Aisle handles the invoicing and payment with makers - ‘stop spending 80 percent of your time on 20 percent of your products.’

Easily request samples from select makers in the Infinite Aisle.

Infinite Aisle makes your operations more efficient: Our technology platform connects your organization with sale-ready SFA Maker Members in the Infinite Aisle.

• Infinite Aisle requires no EDI or integration.
• EDI and API integrations are available if preferred.
• Empower your buyers and managers with unique products your customers want.
• Try new products faster and curate assortments for your customers.
• Orders placed in your Infinite Aisle account are shipped directly to your stores or DC.

Marketing support provided for you and your team.

• We create branded materials to support sales programs.

Infinite Aisle provides operational support for your private marketplace.

• Branded training materials and FAQs.
• Phone, live chat, and email support for your account for all users.

All SFA Infinite Aisle products are product qualified as specialty food by the SFA.

Please be sure to get signed up for this amazing new free SFA member program. It costs you nothing to participate but offers you another way to get your products seen and sold to potentially thousands of new retail customers who in many cases may have never seen your products before. If you have any questions or would like to get setup today, please go HERE or contact your Membership or Member Development Representative.