Jump to content
  • Learn the Basics at our Snack-Sized Business School

    Gretchen VanEsselstyn

    Why do people go to business school? It’s the lectures and the homework, the research and the capstone projects. It’s the opportunity to focus on developing new skills. And for many students, it’s the connections they make with their professors and classmates that propel them toward success and serve as supports during the entrepreneurial journey.

    It’s the same with SFA's The Basics online workshop, taking place on October 6 & 7. 

    In about ten hours over two days, you’ll hear talks on pricing, selling, the latest consumer research, freight and logistics, best practices in trade promotions, ecommerce, and more. You’ll get slides you can hang on to and use as reference and recorded lectures that are yours to review any time.

    You’ll spend time with eight incredible teachers and learn from their experience. Our instructors include founders and principals from some of the most iconic brands in specialty food, including Marich Confectionery. Renfro Foods and Dave’s Gourmet, plus exciting new brands including Hella Cocktail Co., Rumi Spice and TBJ (The Bacon Jam) Gourmet, plus our resident Amazon expert Betsy McGinn of McGinn Ecommerce Consulting.

    You’ll also make connections to your classmates. You’ll meet at the evening chat on Day 1 – then you’ll have your own dedicated space to chat and share stories, and stay in touch after the class is over in our SFA Community Hub.

    Come see what it’s like in our specialty food “business school” – and reap the rewards as your brand grows. It's just $99 for SFA members and $199 for non-members.

    Wonder if The Basics is right for you? Email us education@specialtyfood.com and we’re happy to talk with you.


    User Feedback

    Recommended Comments

    There are no comments to display.

    Create an account or sign in to comment

    You need to be a member in order to leave a comment

    Create an account

    Sign up for a new account in our community. It's easy!

    Register a new account

    Sign in

    Already have an account? Sign in here.

    Sign In Now

  • Create New...