Beyond the Basics – SFA Introduces a Maker Prep Webinar Track

At SFA, we take preparedness seriously. Providing new makers with the tools they need to be ready to do business and succeed in a tough industry is our passion. With that in mind, we’ve launched Maker Prep, an educational program that will provide the most important building blocks for new makers.

In this ongoing series, we will bring in industry experts and veterans to cover the topics new makers need to know about. Each topical package will include two or more webinars, complete with Q&A sessions, plus extra resources to help you get to the next level. Our webinars can be viewed live on the day they happen, or you can watch the recording any time. And you can continue the conversation with your peers and industry experts here in our Community Hub.

Our first package, Funding Your Business, debuts in early July:

• The First Key Steps – July 8
• Working with Investors – August 12
• Working with Lenders – September 9

And our second package, Working With Distributors, debuts at the end of July:

• The First Key Steps –  July 29
• Building the Relationship – August 19
• Strategies for Success – September 16

All webinars are free for SFA members. If you’re a non-member, you can purchase the 3-webinar series for $50 or buy a la carte for $19 each.

If you’re already a fan of our Basics program, never fear – we will continue to run The Basics: The Business of Specialty Food as our premier introduction to the industry. The next dates are October 6-7, 2021 – you can sign up now or recommend it to a friend.

Have questions or want to learn more? Drop us a line: education@specialtyfood.com. And stand by for more information on other preparedness tracks we are running, including those for more established companies, and regulatory and legislative updates.