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  • Registration Open: SFA's The Basics Live Online

    SFA's The Basics Live is taking place virtually Tuesday, May 4 and Wednesday, May 5, 12:00 pm - 5:00 p.m. ET with an optional chat session from 5:00 - 6:00 pm ET Tuesday, May 4.

    To succeed in the specialty food business, you need a great recipe. An outstanding brand. A motivated team. And a lot of knowledge. Complete this two-day intensive workshop with SFA, and you’ll have the tools you need to take the next steps.

    Learn about key topics like pricing, selling, understanding the specialty food consumer, trade promotions, and much more.

    If you are new to the industry or looking to take your product to the next level, this event is for you. 

    The price for SFA members is $99 and $199 for non-members. (Special discount for new SFA members -- email education@specialtyfood.com for details!) Register here.

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